Floral Fantasy : Event Design

December 17, 2012

Floral FantasyFloral Fantasy Invitation and Save the Date

{Decorative Font : Wendy LP | Inspiration : The Lovely Dept}

This fall I had the opportunity to work on a special fundraising event, Floral Fantasy, which took place last month. It was hosted by the Dayton Pi Beta Phi Alumnae Club, and I was asked to be on the committee because of my work as an alumnae adviser for the local Pi Phi chapter. They also needed a designer to create their invitations and other promotional materials. It was a lot more work than I expected, but so rewarding. All proceeds from Floral Fantasy go toward financial aid for deserving University of Dayton women. Children’s books donated by guests were given to City Day Elementary School to support our efforts in encouraging literacy.

I created a colorful floral illustration to use for the identity of the 2012 event. The gorgeous floral watercolors in the former header design of The Lovely Dept and the vivid colors in Rachelle‘s illustrations inspired me to get out my sketchbook to create a custom drawing. Since our sorority flower is the wine carnation, I studied photos of carnations in all colors and did many sketches to figure out their shape and form. Once I was satisfied with my final sketch, I scanned it in using the CamScanner app on my iPhone and painted the drawing in Illustrator. I am so pleased with the way it turned out! I adapted it to several formats, including the letterhead, invitation, save the date card, program cover, Facebook profile image and website header.

Some highlights of the event:

  • The main show – three floral designers Furst Florist, The Flower Shoppe, and Sherwood Florist created arrangments live on stage to be given away as door prizes
  • For the new “Art to Flowers” feature, each florist was given a painting created by a 2nd grade student and were asked to design their own interpretation in a matching arrangement. These were then sold together in the silent auction.
  • Jessie of Sherwood Florist creates so many unique and modern arrangements with many rustic accents like burlap and feathers. All of these artists create unique and beautiful arrangements, but Jessie’s always impress me the most.
  • My cousin Gracie won a basket of skin care products, one of the many raffle prizes donated by local stores and restaurants
  • I was very pleased with the “Pampered Pooch” basket that I helped build with some donations from a friend at Frontgate. It was in the silent auction along with 30 other baskets – I even had the winning bid for one of them!
  • We learned many tips from how to care for flowers to interesting ways to decorate with them in our own homes – I can’t wait to try out some of their ideas!

As you can see, there were many fun ways for guests to enjoy the event along with donating to a good cause. Being the 9th annual event, they have set a precedent and I know it will only keep getting better! If you live in the Dayton area, follow along on the website and the Facebook page so you don’t miss the date of the next event!

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  • Reply Rachelle February 5, 2013 at 6:24 PM

    Gorgeous design, Mary! It makes me so happy to see I’ve inspired someone (and someone so talented at that)!

    Love your work and your blog! :)

    • Reply Mary Deighton February 27, 2013 at 7:33 PM

      Thanks Rachelle! I’m so glad you like it :) Thanks for being an inspiration!

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